FREE MARKETING SUPPORT FOR FOOD AND DRINK PRODUCERS IN WILTSHIRE
The Swindon and Wiltshire Growth Hub are sponsoring a programme of workshops to help local food and drink producers enhance their marketing skills. This series of events is designed to help address social media skills, to develop marketing skills and to share tips and tools on developing a marketing plan and how to do it.
There are also two site visits to successful businesses who have already been through the journey and are prepared to share their learning.
All events are FREE to those involved in food and drink in Wiltshire and you can register for as many as you wish. Sign up using the links below.
If you have any questions please call Geraldine McKibbin on 07770 925948 or Email firstname.lastname@example.org
Social Media Skills
Learn how to plan campaigns and make effective use of these new channels such as Twitter, Pinterest, Facebook and Instagram. This workshop will help you decide what's right for you and bring you lots of tips about how to get the best out of each.
WANT TO IMPROVE YOUR MARKETING SKILLS FOR YOUR FOOD AND DRINK BUSINESS?
Do you have a product idea, or are you already marketing a product and you want to know if it is right for the market?
Do you want to understand how to assess if it's fit for market and will appeal to customers?
Come along to this workshop and gain insight into marketing tools to help you with the practical issues of developing new products, markets and customers.
Led by one of Wiltshire's marketing experts with a track record in food and drink, John Taylerson is a marketing consultant and producer, managing his own successful business, Taylerson's Malmesbury Syrups. He has extensive experience of selling into food-service, wholesale, on-line and national retailers. A Fellow of the Chartered Institute of Marketing, a Chartered marketer and has an MBA and HACCAP level III. More importantly he has produced, processed, packed, distributed, advertised, and sold food & drink himself and helped lots of other companies do the same.
An interactive day looking at branding in the food sector.
The agenda will include:
Creating a winning brand - A visual look at how and why small food producers can gain from a better understanding of brilliant brand development. Hear how to connect emotionally with consumers, how to bring a brand to life on shelf, what makes an emotive brand story and the importance of authenticity.
A Brand surgery - You will get the chance to bring your own product/brand to branding experts and discuss issues. Whether it's around getting listings, shelf stand out, value perception or telling your story there will be someone to help. There will also be an opportunity to share your brand story.
Trends in rural food businesses - a look at how farming, fishing, rural retail and producers are changing to keep up with the evolving consumer trends of the day. A look at why we are seeing change, how the changes are influencing food brands and what it means for the future.
Led by Jayne Lilly, Director of The Collaborators, a branding agency specialising in food, based in Bristol. They use a network of experienced, senior consultants to deliver fresh, creative ideas for clients.
Timings 09:30 for registration and coffee. 10:00 start. Finish by 16:00
Tracklements Site Visit
On Thursday 28th April Tracklements will host a visit to their factory near Malmesbury from 4-6pm. A chance to tour this award winning business, hear the story of Tracklements' success and learn of their challenges along the way from Director, Guy Tullberg.
Boyton Farm Site Visit
On Tuesday 17th of May we are giving you a chance to visit Boyton Farm, near Warminster, a family run business who started marketing home reared rare breed pigs. They then diversified into a farm shop, cafe, butchery, events venue and other retail businesses. Hear about their journey, the challenges and issues along the way and the possible future aspirations.