Wiltshire based entrepreneurs seem to have a particularly strong chance of making a success out of a start-up.
So what is it about this green and pleasant land that makes it such a fertile place to grow?
Starting a business is a risky business. Whatever you do, and wherever you are. Some gloomy statistics even suggest more than half will fail.
And there are countless reasons why so many start-ups quickly end up winding down. Poor timing, poor funding, the wrong team, the wrong place, even the weather can put paid to your best laid plans. You name it, you can probably blame it.
Yet today in the UK there are more start-ups launching than ever before, with entrepreneurial Brits expected to set up a staggering 600,000 new companies in 2015.
And in Wiltshire, there is a section of the business world where the odds are far more favourable, with entrepreneurs enjoying a success rate of 94%.
Business appears to be booming in the county, across a range of sectors from quality craftsmanship to digital creations, and bespoke cupcakes to candles made from beeswax.
So what makes Wiltshire such an attractive place to set up a company?
Swindon and Wiltshire Growth Hub CEO Rob Perks says that because there are relatively few large employers in the county, starting out on your own can be the perfect path to career development and fulfilling potential.
WBH exists purely to provide support and advice to local businesses whatever their reason for being based here.
For some, the reason is simply the fact that this large county is undoubtedly a pleasant place to live.Read more
Because there are relatively few large employers in Wiltshire, starting out on your own can be the perfect path to career development and fulfilling potential.